KUKA Selects Apttus to Transform its Digital Commerce Offerings

Apttus solutions allow KUKA's digital commerce arm to create strong, efficient experiences for both customers and distributors

SAN MATEO, Calif., Sept. 28, 2016 /PRNewswire/ -- Apttus, the category-defining Quote-to-Cash solution provider, today announced that it has been selected by KUKA, one of the world's leading suppliers of intelligent automation solutions, as their digital commerce provider. KUKA is a German manufacturer of industrial robots and solutions for factory automation and has been a leader in its industry since its inception in 1898. Their complete success story, including a customer success video, can be found here.


KUKA's business is dedicated to providing its customers with specific, often customized, factory automation tools. As a result, KUKA's revenue operation requires an E-Commerce platform that syncs seamlessly with its Configure Price Quote (CPQ) solution. Apttus' powerful configuration tools will enable the KUKA team to offer their customers and channel partners full visibility into product offerings providing rapid self-service.

The deployment of Apttus' digital commerce offerings is expected to significantly reduce internal processing costs, delays, and errors stemming from complex phone orders. Customers will also benefit from remote diagnostics and an easily-navigated buying experience for new products. The result is an expected increase in overall revenue for KUKA, all while creating an optimal customer experience.

More information on Apttus E-Commerce and Apttus CPQ is available online. Apttus' offerings across the manufacturing industry are also detailed here. More information on KUKA's customer journey with Apttus can be found here.

"We need a digital commerce platform that increases our internal speed, accuracy, and ultimately matches our commitment to industry leadership and creating a powerful, intuitive customer experience," said Holger Ewald, Chief Information Officer (CIO) at KUKA. "In Apttus, we have found a partner who not only shares these values, but uses them to drive additional profits."

"At Apttus, we are dedicated to delivering the world's most comprehensive and transformative digital commerce solutions, and KUKA's customer-focused values and goals make them a tremendous example of the Apttus Intelligent Cloud's capabilities," said Kirk Krappe, Apttus CEO. "Companies with complex needs, as well as a strong commitment to customer success, benefit substantially from our outcomes-based approach and vast experience in the manufacturing space."

About Apttus
Apttus, the category-defining Quote-to-Cash software company, drives the vital business process between the buyer's interest in a purchase and the realization of revenue. Utilizing a patented combination of SaaS-based applications, the Apttus Intelligent CloudTM maximizes the entire revenue operation by driving behavior and providing prescriptive data to company decision-makers. Apttus offers enhanced Configure Price Quote (CPQ), E-Commerce, Contract Management, Renewals and Revenue Management solutions on the world's most trusted cloud platforms, including Salesforce and Microsoft Azure. Apttus is based in San Mateo, California, with additional offices located across the globe. For more information visit: apttus.com.

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