Soft Robotics Updates Brand; Launches New Site

“We are excited to officially unveil our new logo and website. The past three years have been spent building the technology and solving customers’ problems. We have created a great product and felt this was the perfect time to build upon this growth and create an iconic brand,” said Carl Vause, CEO of Soft Robotics Inc.

Cambridge, MA - Soft Robotics Inc, which has built a fundamentally new class of robotic grippers, announced the launch of its newly revamped website and logo. The newly redesigned website allows users to quickly gain insight into this game-changing soft gripper technology via desktop or mobile devices. Simple navigation was implemented allowing visitors to easily watch application videos, read case studies or request a Soft Robotics Development Kit for their own use.


"We are excited to officially unveil our new logo and website. The past three years have been spent building the technology and solving customers' problems. We have created a great product and felt this was the perfect time to build upon this growth and create an iconic brand," said Carl Vause, CEO of Soft Robotics Inc.

Soft Robotics Inc's website will continue to be updated with corporate news, new product launches, videos and case studies as additional markets and applications adopt the use of their game-changing soft gripper technology.

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About Soft Robotics

Soft Robotics is leveraging our novel robotic technology to disrupt the $40B industrial robotics market. Our end of arm tooling allows robots to safely and adaptively interface with a wide range of objects from consumer packaged goods to fresh cut produce. We do this in a way that brings new capabilities to this market, while lowering system complexity and overall systems cost. Soft Robotics is the key to bringing robotics to new markets like food packaging, e-commerce order fulfillment, and human collaboration. Today this technology is enabling companies to automate processes that previously were not accessible to robotic solutions.

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REIKU's Cable Saver™ - The Most Versatile Modular Robotic Cable Management Solution

REIKU's Cable Saver™ - The Most Versatile Modular Robotic Cable Management Solution

REIKU's Cable Saver™ Solution eliminates downtime, loss of revenue, expensive cable and hose replacement costs, maintenance labour costs. It's available in three sizes 36, 52 and 70 mm. All of the robots cables and hoses are protected when routed through the Cable Saver™ corrugated tubing. The Cable Saver™ uses a spring retraction system housed inside the Energy Tube™ to keep this service loop out of harms way in safe location at the rear of the Robot when not required. The Cable Saver™ is a COMPLETE solution for any make or model of robot. It installs quickly-on either side of the robot and has been tested to resist over 15 million repetitive cycles.