Deutsche Messe AG and AMT - The Association of Manufacturing Technology Renew Partnership for Industrial Automation North America 2014

The partnership to launch Industrial Automation North America 2012, Deutsche Messe's first industrial automation event in the North American market, was established by Deutsche Messe and AMT in 2010.

Hannover, Germany and Princeton, N.J. - September 12, 2012 - Deutsche Messe AG announced today that it has renewed its strategic partnership with AMT - The Association for Manufacturing Technology to stage Industrial Automation North America as part of International Manufacturing Technology Show (IMTS) 2014, which will run September 8-13, 2014, at McCormick Place in Chicago, Illinois.

The partnership to launch Industrial Automation North America 2012, Deutsche Messe's first industrial automation event in the North American market, was established by Deutsche Messe and AMT in 2010. AMT is the organizer of IMTS, North America's largest manufacturing technology event. Deutsche Messe is the organizer of HANNOVER MESSE, the world's largest industrial technology trade fair.

Wolfgang Pech, Senior Vice President at Deutsche Messe AG, said, "We are very pleased to maintain this successful partnership with IMTS. Our inaugural event this year sold out of exhibitor space. In fact, we have 30 percent more exhibition area than our original commitment, which illustrates the strong demand in North America for a comprehensive industrial automation event."

Industrial Automation North America 2014 will showcase the latest automation processes and solutions. As co-located events, Industrial Automation North America and IMTS feature the world's top exhibiting companies and attract visitors who want to buy the best solutions for their manufacturing operations.

Industrial Automation North America is Deutsche Messe's newest international industrial automation trade fair, joining a roster that includes events in China, India, Russia, and Turkey.

For more information on attending Industrial Automation North America, please contact Aryan Zandieh at (312) 924-1688 or or go to

Deutsche Messe

Deutsche Messe is one of the world's largest and most active trade fair companies. Based in Hannover, Germany, Deutsche Messe employs a staff of more than 930 and maintains a network of 66 sales partners, subsidiaries and branches that covers more than 100 countries. Deutsche Messe annually produces more than 100 trade fairs and conferences worldwide that host 35,000 exhibiting companies, 3.5 million visitors, and 15,000 journalists from 100 countries. Visit for more information.

The Association for Manufacturing Technology

The Association For Manufacturing Technology represents and promotes U.S.-based manufacturing technology and its members - those who design, build, sell, and service the continuously evolving technology that lies at the heart of manufacturing. Founded in 1902 and based in Virginia, the association specializes in providing targeted business assistance, extensive global support, and business intelligence systems and analysis. AMT is the voice that communicates the importance of policies and programs that encourage research and innovation, and the development of educational initiatives to create tomorrow's Smartforce. AMT owns and manages IMTS - The International Manufacturing Technology Show, which is the premier manufacturing technology event in North America. Visit for more information.

Industrial Automation North America

Industrial Automation North America showcases products and solutions for process, production and industrial building automation, complementing IMTS' focus on machine tools, metalworking and precision manufacturing. Industrial Automation North America is organized by Deutsche Messe AG and its U.S. subsidiary, Hannover Fairs USA, and runs parallel to IMTS every two years. Learn more at

Featured Product

Universal Robots - Collaborative Robot Solutions

Universal Robots - Collaborative Robot Solutions

Universal Robots is a result of many years of intensive research in robotics. The product portfolio includes the UR5 and UR10 models that handle payloads of up to 11.3 lbs. and 22.6 lbs. respectively. The six-axis robot arms weigh as little as 40 lbs. with reach capabilities of up to 51 inches. Repeatability of +/- .004" allows quick precision handling of even microscopically small parts. After initial risk assessment, the collaborative Universal Robots can operate alongside human operators without cumbersome and expensive safety guarding. This makes it simple and easy to move the light-weight robot around the production, addressing the needs of agile manufacturing even within small- and medium sized companies regarding automation as costly and complex. If the robots come into contact with an employee, the built-in force control limits the forces at contact, adhering to the current safety requirements on force and torque limitations. Intuitively programmed by non-technical users, the robot arms go from box to operation in less than an hour, and typically pay for themselves within 195 days. Since the first UR robot entered the market in 2009, the company has seen substantial growth with the robotic arms now being sold in more than 50 countries worldwide.