Kawasaki Robotics Launches Redesigned Website with Intuitive

User-Friendly Navigation and Architecture

Wixom, Michigan, USA - Kawasaki Robotics (USA), Inc. is proud to announce the launch of a redesigned website that offers added functionality and a superior user experience. The new site boasts a brand-new look and feel as well as an updated architecture and navigation framework that makes it even easier for users to find relevant content and engage with Kawasaki's team.


Kawasaki's website redesign aims to enhance every aspect of the user's experience, from information-gathering through sale interactions and ongoing product support. Product information that was previously available for download in PDF form has been added to the main body of the site, dramatically reducing the time and effort needed to find top-level content and detailed information about the company's offerings. In addition to improving the online search visibility of Kawasaki's products, this initiative improves the experience of smartphone and tablet users who wish to view specifications and other details.

To further improve the ease with which prospective buyers navigate the redesigned website, Kawasaki has created a new architecture that intuitively organizes the company's products, solutions and services to deliver key information to time-pressed users. Three well-defined buyer paths promise to assist buyers searching for applicable products as well as those looking for industry- or application-specific offerings.

For experienced clients, a robot search feature is available on every page of the website to assist with quick product lookups and easy product comparisons using high-level mechanical specifications and/or application criteria. Additionally, each page of the new site now has complete "share" functionality through Twitter, Facebook, Google Plus and LinkedIn. With these tools, users can easily connect their colleagues and partners with relevant Kawasaki products.

"We began the website overhaul with several key objectives in mind," said Yanik Van Coppenolle, Marketing Manager, Kawasaki Robotics (USA), Inc. "Chief among these objectives was making it easy for prospective buyers and existing customers to search for the products and information they need. We are thrilled with the redesign and feel that visitors will really appreciate the ease and functionality it offers."

About Kawasaki Robotics (USA), Inc.
Wixom, Michigan-based Kawasaki Robotics, a subsidiary of Kawasaki Heavy Industries, Ltd., Robot Division of Japan, is a leading supplier of industrial robots and robotic automation systems with a broad product portfolio, able to service a wide range of applications across diverse industries. With more than 110,000 robots in operation across the globe, the company has over four decades of experience at the cutting edge of the robotics sector and is renowned for producing the highest quality robots and most technically advanced controllers on the market. Kawasaki Robotics' sales and service offices are conveniently located throughout North and South America.

More information is available at www.kawasakirobotics.com.

Featured Product

BitFlow Introduces 6th Generation Camera Link Frame Grabber: The Axion

BitFlow Introduces 6th Generation Camera Link Frame Grabber: The Axion

BitFlow has offered a Camera Link frame grabbers for almost 15 years. This latest offering, our 6th generation combines the power of CoaXPress with the requirements of Camera Link 2.0. Enabling a single or two camera system to operate at up to 850 MB/S per camera, the Axion-CL family is the best choice for CL frame grabber. Like the Cyton-CXP frame grabber, the Axion-CL leverages features such as the new StreamSync system, a highly optimized DMA engine, and expanded I/O capabilities that provide unprecedented flexibility in routing. There are two options available; Axion 1xE & Axion 2xE. The Axion 1xE is compatible with one base, medium, full or 80-bit camera offering PoCL, Power over Camera Link, on both connectors. The Axion 2xE is compatible with two base, medium, full or 80-bit cameras offering PoCL on both connectors for both cameras. The Axion-CL is a culmination of the continuous improvements and updates BitFlow has made to Camera Link frame grabbers.