Boomerang Systems Appoints New Executive Leadership

"We couldn't be happier to have recruited individuals who each bring decades of relevant management experience at the highest levels."

FLORHAM PARK, N.J., Jan. 14, 2015 -- Boomerang Systems, Inc., (OTCQB: BMER) the innovative U.S. designer and manufacturer of RoboticValet automated parking systems, announced today the appointment of two new members to its senior leadership team.


James Gelly has been appointed Chief Executive Officer and Director, succeeding Mark Patterson, who will retain his current role as Chairman of the Board of Directors. Gelly has over 25 years' experience in global industrial and technology companies. He previously served as Chief Financial Officer at Constellium, Misys plc, Rockwell Automation, and Ingersoll-Rand. Prior to those roles, he occupied leadership positions at Honeywell International and General Motors.

George Gelly has been appointed Executive Vice President and Chief Operating Officer. George Gelly has over 35 years' leadership experience across a broad spectrum of information technologies, including robotics, software and integration of complex systems. He was previously SVP & Chief Product Officer at ID Analytics, a division of LifeLock, Inc. Prior to that, he was Director of Product Delivery at Intuit's Consumer Group, which includes the TurboTax and Quicken brands. Previous responsibilities include IT leadership positions at UnitedHealth Group, Xerox, Staples, KPMG and Kurt Salmon.

"We are very excited to have James and George join our leadership team," said Mark Patterson, Chairman. "We couldn't be happier to have recruited individuals who each bring decades of relevant management experience at the highest levels. We believe these additions to our senior management team are crucial in growing the company into a large global enterprise."

The new members of the Boomerang management team come on the heels of the Company completing an exchange of $20.5M of convertible notes into common equity, the successful upsizing of its existing debt facility by an additional $7.1 million, and the attainment of a Certificate of Occupancy for North America's largest automated parking facility, a 480 space RoboticValet® system at BrickellHouse, a new 46-story luxury high-rise condominium in Miami.

About Boomerang Systems, Inc.
Headquartered in Florham Park, New Jersey, with research, design, testing and production facilities in Logan, Utah, Boomerang Systems (www.boomerangsystems.com) is in the business of marketing, designing, engineering, manufacturing, installing and servicing its RoboticValet automated parking systems.

The Company is the inventor, developer and sole provider of the patented Boomerang RoboticValet automated parking system, which differs from all other automated parking systems in that it offers a fully-integrated solution based upon omni-directional, battery-powered robots, and a proprietary software and robotics guidance system, to carry vehicles to and from storage spaces by driving directly on a concrete slab surface, without the use of a rail or track.

Featured Product

SAS Automation - Robotic End-of-Arm Tooling

SAS Automation - Robotic End-of-Arm Tooling

SAS Automation's complete line of modular components allows you to rapidly build your end-of-arm tools in your own plant, meeting your ever-changing automation needs on-demand. And with our newly enhanced Online Shopping Cart, it's never been easier! IT'S SHOPPING MADE SIMPLE, with features like: • Responsive Design so you can access anytime -- desktop, tablet or phone -- with ease • CAD Model Access with 3D Software Integration • Order History • Saved Quotes • Tool Builder • Product Comparisons • Enhanced Search • Social Media Sharing • Product Reviews