FABTECH - Marketing Experts to Make Repeat Appearance at the Nation’s Premier Manufacturing Industry Event—FABTECH 2015

Stevens & Tate Marketing President Dan Gartlan and Internet Marketing Director Nicole Wagner have been selected as featured speakers for the FABTECH 2015 tradeshow in Chicago, IL. As repeat speakers for this prominent national event, the pair will provide key insight into proven strategies designed to maximize the impact of manufacturing and B-to-B organizations’ marketing programs.

Chicago, IL October 28, 2015 -- This fall, the largest metal forming, fabricating, welding, and finishing event is coming to Chicago…and Stevens & Tate Marketing will be prominently represented. For the second year in a row, Internet Marketing Director Nicole Wagner will be sharing her extensive online marketing expertise; and also added this year as a key featured speaker is President Dan Gartlan. FABTECH 2015 is being held from November 9-12, 2015 at McCormick Place downtown.

At the show, the pair will be demonstrating their decades of experience within the manufacturing and B-to-B marketing space with presentations taking place on Wednesday, November 11th. According to the agency, finding ways to get more out of the initiatives you have in place and staying ahead of changing trends can make all the difference in a business' success in today's crowded marketplace…and the two sessions they are presenting reflect this thinking.

First up will be Dan Gartlan, with "Integrated Marketing Strategies to Attract Prospects to Your Brand and Drive Success" from 1:30-2:10pm. Based on his popular Attraction Marketing program, this highly informative session will help educate attendees on key tactics and initiatives that work together to create positive results in their marketing programs. Additionally, business leaders gain valuable insight into effective ways to monitor and adjust their initiatives by setting measureable objectives and tracking future indicators and results.

"All organizations can benefit from learning these definitive practices," said Gartlan. "The impact they can have on long- and short-term goals is significant, especially in the business-to-business space," he continued. His Attraction Marketing program has been proven successful in helping organizations of all sizes and scopes advance.

Later the same day, Nicole Wagner will focus on the digital space in "How Your Website & Social Media Can Be Powerful Tools to Enhance Your Online Presence & Drive Success." An updated version of her program from last year, Wagner will present essential strategies that manufacturers can incorporate to maximize the impact of their online efforts from 2:50-3:30pm. Her educational sessions continue to be well received by all types of organizations because she emphasizes providing relevant and actionable takeaways that are targeted to each audience.

"The modern social media and search engine marketing techniques I discuss in my program provide a solid framework for participants to create positive impressions and drive action moving forward," Wagner said. "My program is designed to give business leaders the tools they need to strengthen their interactive efforts," she continued, "and recognize the results."

FABTECH is North America's Largest Metal Forming, Fabricating, Welding, and Finishing Event—bringing together an anticipated 40,000 professionals and 1,500 exhibiting companies to network, learn and discover new solutions for success. For four days, November 9-12, 2015, attendees can meet with world-class suppliers, participate in over 100 educational sessions and expert-led presentations, and explore the latest innovations in technology, products and industry developments.

Stevens & Tate Marketing is a full service advertising agency offering award-winning, on-strategy creative; integrated message development; Internet advertising; and cost-effective media planning and execution. Stevens & Tate creates focused, targeted solutions for all its clients in manufacturing, business-to-business, medical/healthcare, senior living, food/grocery, retail, travel/tourism, real estate, and homebuilding industries.

Dan Gartlan, President of Stevens & Tate Marketing, counsels businesses on improving their marketing results and speaks on the topic of Attraction Marketing to businesses, groups and associations. He can be reached directly by calling (630) 627-5200 or via email at gartlan(at)stevens-tate(dot)com.

Nicole Wagner, Internet Marketing Director at Stevens & Tate Marketing (http://www.stevens-tate.com), leads an enthusiastic team in strategic planning, web development, social media and search engine marketing as well as Internet and mobile marketing. She can be reached directly by calling (630) 627-5200 or via email at nwagner(at)stevens-tate(dot)com.

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