Hanson Robotics Launches Kickstarter Campaign for Professor Einstein, an Expressive Robot that Teaches Science

A scientific legend brought back to life

Today Hanson Robotics launched a Kickstarter campaign for an uncannily human-like robot version of Albert Einstein. The company aims to honor the iconic and imaginative scientist and bring fully expressive robots direct to consumers.

Professor Einstein is a 14.5" personal robot with the ability to walk, hold a natural conversation, learn your name, maintain eye contact, answer questions, entertain and teach science. He's cloud and Wifi connected, allowing for dynamic interaction with a tablet and the corresponding Stein-O-Matic app to learn and play games.
The robot guides users through the world of science and beyond by presenting interactive lessons, eye-popping slideshows, daily mental kick starts, thought experiments, jokes, brain games and more. With new activities added to the Stein-O-Matic every day, Professor Einstein's robust reward system allows users to earn IQ points, which can be used to unlock special items, bonus games and avatar upgrades.
The idea for Professor Einstein was born out of toy inventor Andy Rifkin's lifelong fascination with all things Einstein, and the values he stood for. Hanson Robotics founder and CEO Dr. David Hanson approached Andy about teaming up to create a robot, which led to the formation of a unique shared vision. Rifkin was invited to join as Hanson Robotics' Chief Technology Officer and the robot was developed under the Hanson Robotics umbrella.
"Professor Einstein has an adaptive learning ability, which means that if you don't understand something, he will modify the way he presents the information," said Rifkin. "He has infinite patience. He will keep trying different ways of explaining things until it "clicks" for you. Plus, because he teaches through jokes, metaphors, and games, he makes learning genuinely fun."
"It was crucial for us that Professor Einstein would embody a sense of playfulness and wonder," said Hanson. "He had to inspire imagination, be a great conversationalist, and make the gestures and facial expressions that the real Albert Einstein was known for."
The Professor Einstein Kickstarter campaign runs from January 23 - February 27, 2017. Early bird pricing starts at $249 USD. For a full rundown of the pledge levels visit the Kickstarter page. Media wishing to interview Hanson Robotics personnel should contact PR agent, Jackson Wightman at (514) 605-9255.
About Hanson Robotics
Founded in 2013, Hanson Robotics creates life-like robots capable of building relationships with people. The Hong Kong-based company has produced many renowned character robots (including the advanced Sophia) that have received massive media and public acclaim. The company is led by Dr. David Hanson, Founder and CEO, with the support of a world-class team of roboticists, AI experts, scientists, technologists, hardware/software engineers, and cognitive specialists.
Andy Rifkin, previous Senior Vice President of Mattel Toys, has over 40 years of experience in inventing, developing and manufacturing high-volume consumer products for entertainment and education, and has shipped over $6 billion of consumer entertainment/ education products.

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