Britain’s UAV Industry Plans New PR Effort

Companies seeking to enable the routine use of surveillance drones across Britain are planning a long-term public relations effort to counter the negative image of the controversial aircraft. The Unmanned Aerial Vehicle Systems Association (UAVSA), a trade group that represents the drone industry to the UK government, has recommended drones deployed in Britain should be shown to "benefit mankind in general", be decorated with humanitarian-related advertisements, and be painted bright colours to distance them from those used in warzones, details from a UAVSA presentation show.

Plans are also under way to establish corridors of segregated airspace to fly drones – or UAVs – between restricted "danger zones" (airspace where test flights take place) in isolated parts of England and Wales.

A series of presentations given by industry figures in recent months show public opposition is considered a major hurdle. UAVSA has discussed how it could use the media to disseminate favourable stories, creating a narrative that presents the introduction of drones in the UK as part of a "national mission".

Comments (0)

This post does not have any comments. Be the first to leave a comment below.


Post A Comment

You must be logged in before you can post a comment. Login now.

Featured Product

E4T & S4T Miniature Optical Kit Encoders - Available in CPRs up to 500

E4T & S4T Miniature Optical Kit Encoders - Available in CPRs up to 500

High resolution. Limited space. Not a problem for our latest miniature encoders that provides precise feedback and is easy to install within smaller-sized applications. Now available in 400 and 500 CPRs. Coming in at about the size of a nickel, we've added our proprietary Opto-ASIC sensor technology and improved quadrature for even greater motion control. Product Features: 10 resolutions up to 360 CPR, plus new 400 and 500 CPR resolution; 288 configurations available, including single and differential output; Compact form factor • 0.866 inch (in) / 22.00 millimeter (mm) package outside diameter • 0.446 in / 11.33 mm package height • Fits NEMA 8, 11, 14 and 17 motors; Simple and efficient assembly process • Four-piece construction • Push-on hub disk design, patent pending; 100 kilohertz frequency response; Shafted version up to 0.25 in / 6.25 mm diameter.