Many of our product demonstrations will be in full motion, and some will be interactive, so visitors can get a good understanding of how our products can provide solutions for their applications.

FABTECH 2015 - Interview with Kristen Fairbrother, Marketing Communications Leader for DE-STA-CO

Kristen Fairbrother | DE-STA-CO

 

About DE-STA-CO

DE-STA-CO is a vibrant company with a history of providing manufacturing productivity solutions to customers worldwide. A pioneering manufacturer of innovative material handling tools for any application, DE-STA-CO focuses steadfastly on customers’ needs, consistently offering industry-leading products for streamlining manufacturing processes. As a result, DE-STA-CO is now the worldwide leader in the innovation, design, manufacture and support of clamps, grippers, indexers, slides, conveyors, robotic tooling and remote handling products for workplace and automation needs.

 

 

Your company will be exhibiting at FABTECH Expo this year, what is it that makes this an important event for your company? 

We are able to demonstrate many of our products in this one location to thousands of people from  the metal forming, fabricating and welding industries.  This allows us to receive input from our customers and provide answers to their questions, face to face.

 

What can a visitor to your booth expect to see this year?

Many of our product demonstrations will be in full motion, and some will be interactive,  so visitors can get a good understanding of how our products can provide solutions for their applications.  We will also have a Magician in our booth attracting visitors, and providing product information in an entertaining way.  Also, we will have knowledgeable booth staff to answer questions on any of our products.

 

Any new products you will be introducing? 

Yes.  We are introducing a new press room, sheet metal gripper which is within our Accelerate Collection. It features a lighter weight, smaller foot print, and faster actuation.

 

When you get a chance to walk the exhibit hall floor yourself, what is it you will be most interested to see? 

I will be interested to see other products, new or well established, and how they either compete with or complement our product lines.  Also, I will be looking at other booth displays and the unique approaches that other companies use to attract visitors to their booths.

 

FABTECH has over 100 educational sessions, is your company involved in any of them this year?  

Not this year.

 

When you book a booth for a tradeshow like this what are your expectations and what does your company hope to accomplish at the event? 

We want visitors to walk away from the show with a good understanding of how DESTACO products can benefit them in their workday, and to remember the DESTACO name when they have future needs that we can meet.  We expect to have many in-depth conversations with those who are seeking answers for improving their processes and bottom line, and providing them with exactly what they need.

 

 

 

The content & opinions in this article are the author’s and do not necessarily represent the views of RoboticsTomorrow
DESTACO

DESTACO

DESTACO is now the worldwide leader in the innovation, design, manufacture and support of clamping, gripping, transferring, indexing and robotic tooling solutions for workplace and automation needs.

Other Articles

Automate 2026 Q&A with DESTACO
At Booth 2218 visitors will see a wide range of DESTACO technologies in action, including robotic gripping, tool changing, workholding, and automation solutions designed to improve flexibility, simplify integration, and increase productivity.
DESTACO eRDH Electric Parallel Gripper
The eRDH stands out because it combines that rugged, workhorse durability DESTACO is known for with high-end, intelligent motor control and diagnostic feedback. It gives you the brains you need without sacrificing the brawn.
Automate 2025 Q&A with DESTACO
There's nothing like seeing our products in action. We will have live demonstrations, giving attendees the chance to see the performance and capabilities of our solutions up close and personal.
More about DESTACO

Featured Product

TM Robotics - Shibaura Machine THE SCARA range

TM Robotics - Shibaura Machine THE SCARA range

The THE range from Shibaura Machine is an extensive line up of SCARA robots. Available in four arm lengths THE400 (400mm), THE600 (600mm) and the most recent THE800 (800mm) and THE1000 (1000mm), this range is suitable for assembly, handling, inspection and pick and place processes in varied industrial applications. The THE1000 boasts a 20kg payload capacity and an impressive 0.44 second cycle time, providing high speeds for processes with large components. In fact, the range has been recognised for as the price-to-performance leader compared to other SCARA models in its price range due to its impressive speed versus payload capacity.