Advantech’s Five Mega Missions for Enabling the Intelligent Planet as Industrial Computing Enters its Golden Decade

According to IDC (International Data Corporation) research, the number of intelligent embedded devices worldwide will grow to 25 billion by 2020, with over 30% of these being in the energy, transportation, and surveillance sectors.

According to IDC (International Data Corporation) research, the number of intelligent embedded devices worldwide will grow to 25 billion by 2020, with over 30% of these being in the energy, transportation, and surveillance sectors. With the arrival of the intelligent planet's golden decade, Advantech is actively adjusting its organization into two parts: Embedded Design-in Services and iPlanet Solutions. Embedded Design-in Services will focus on core technology development, and iPlanet Solutions will seek to engage in a deeper cultivation of industry applications-the two architectures better mapped to serve existing and emerging markets.


Accordingly, Advantech sees five mega missions for the coming golden years:

1. Clustering and replication of the sub amoebic business model
2. In line with market evolution, we will dedicate, focus, and speed up our internal sectorization
3. We will apply strategies far and wide for market coverage and penetration
4. We will employ curation and virtual marketing to push evolution in branding and market communications
5. We will continue to employ strategic development and investment on a worldwide scale

Advantech will continue its "Niche-SBU Cluster Growth Model", continuing to develop Strategic Business Units (SBUs), so each business unit can serve its unique market and fully assist its customers. By 2015, we hope to have 50 SBUs deployed.

Advantech will also reexamine its existing business organization and speed up evolution of its business model. Originally designed on a geographic regional basis, now we are adding the concept of a sector-driven management model. This organizational refinement will assist in a better understanding and fulfillment of market demands, and ensure that Advantech maintains its leadership position in the relevant vertical markets.

In order to respond to the coming network economy, Advantech will adjust its marketing model to better satisfy a wide range of customer demands all around the world. The newly established AOnline platform provides 24/7 service, and in 2012 we will roll out a special AOnline Franchise model to select Channel Partners in China, the Philippines, Vietnam, Turkey and Mexico.

Advantech will help tame the information explosion by serving as a curator for relevant industry news--using expert human judgment to aggregate, collate, filter and deliver targeted data. We will take a leadership role in the development and application of cyber formats such as virtual meetings, and use them to push distribution of high-value-added information. Advantech hopes to help lead the next wave of virtual behavior and consumption.

In 2012, Advantech will focus intently on Russia, India, Indonesia, and Mexico, as well as enhancing operations in mainland China.

Advantech is proud to be able to play a pivotal role in enabling and investing in our intelligent planet, and looks forward to the progress of the coming golden decade.

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