Kevin B. Drummond will assume the role of Director, Sales & Marketing in their Glenville, NY headquarters, responsible for overseeing all sales and marketing activities.

GLENVILLE, N.Y., January 15, 2015 - Applied Robotics, Inc., announces today a new addition to the Management Team. Effective immediately, Kevin B. Drummond will assume the role of Director, Sales & Marketing in their Glenville, NY headquarters, responsible for overseeing all sales and marketing activities.

Kevin brings 25 years' experience in sales and marketing to Applied Robotics, encompassing hands-on technical sales as well as marketing strategy, channel management, business development and marketing communications. Most recently, Kevin worked as the Vice President of Sales and Marketing for a $20M enterprise that specializes in high flex life cabling for harsh environments such as robotic and military applications.

Kevin comments, "Now is an excellent time to be joining ARI. We have a highly skilled workforce, a loyal customer base and our products are best-in-class. We are in the perfect position to launch our exciting growth plans, increase our presence globally, and enhance the value of the solutions and services that enable our customers to realize their objectives."

About Applied Robotics

Applied Robotics, is headquartered in Upstate NY, and a leading provider of specialized automation end-of-arm tooling and connectivity solutions designed to bring greater speed, flexibility and efficiency to automation-based processes. ARI's product base is comprised of tool changers, collision sensors, grippers and other end effectors are engineered to serve a variety of markets, including general industry, automotive, life sciences, and food processing and packaging. These wrist-down solutions can be found in material handling, assembly, cutting, dispensing, machining and welding applications throughout the United States, Canada, Pacific Rim, Mexico, Asia, Australia, New Zealand, India, South Africa, South America and Europe via Applied Robotics Europe. ( http://www.appliedrobotics.com/ )