Virtual Reality, BattleBots® and Much More Take over Minneapolis September 21-22

Largest co-located Medical Design & Manufacturing (MD&M) and Embedded Systems Conference (ESC) Bring Together the Latest Tech in Robotics, Virtual Reality, and Medtech

SANTA MONICA, Calif., Aug. 18, 2016 /PRNewswire/ -- Join over 500 exhibitors for more than 70 hours of educational content focusing on the hottest topics in the business from product development models driving innovation to embedded software design and verification. This year's MD&M and ESC Minneapolis co-located events are offering attendees, guests and press new experiences to get up close and personal with "killer" robots, immerse themselves in virtual reality, and get hands-on with the latest developments in structural hearts.

Meet Design Engineers and Their Robots from the Hit TV Show BattleBots®!

Meet engineers and BattleBots® builders Victor Soto, Senior Staff Engineer, Stryker, from Team Rotator and Andrea Suarez, Senior Engineer II, Zimmer Biomet, from Team Witch Doctor and learn how they apply design techniques to both medical design and robot building. Their respective robots, Rotator and Witch Doctor, will also be on display for attendees to check out in-person. Come hear bot builder backstories showcasing the pursuit of excellence in design, and check out the amazing feats of robot destruction that they've created.

"The demands on the human body can be as extreme as BattleBots, and both share a strong intolerance for failure. I learned how to fix bone fractures by breaking robots," said Andrea Suarez, Senior Engineer II, Zimmer Biomet and Team Witch Doctor on BattleBots. "I am excited to share my experience as a robot builder and medical device engineer at the Midwest's most comprehensive advanced manufacturing expo and conference in Minneapolis, MN, this September."

See the latest in emerging virtual reality (VR) technology:

Gigaparts will be showcasing the latest VR technology with fun, action-packed demos and informative educational content that will teach attendees about how this rapidly growing technology can be integrated into their existing workflow. Attend the complimentary VR keynote address from Chuck Carter, Founder of Eagre Games and the game artist behind Myst, on what to expect from consumer-level VR content creation in the future. This keynote is one of four taking place across the two-day event.

"The virtual reality content and activities that we are introducing this year will expose attendees to the potential of this technology that is no doubt going to change the way we design and manufacture electronic and medical products," said Hayley Haggarty, Associate Event Director, UBM Americas.

Inspiring Structural Heart Innovation by Understanding Anatomy and Disease States

In this brand new conference track, renowned professor and researcher Paul Iaizzo, PhD, FHRS, Medtronic Professor of Visible Heart Research, University of Minnesota will cover the study of the human heart to inspire innovations in devices, explore different disease states and show how to utilize computational modeling to assess device placements. This session will be complemented by a must-see 3D display of anatomically correct educational models on the expo floor.

Sponsors of the ESC, Design News Industry 4.0 and MD&M Conferences include: Allied Electronics; Brinks, Gilson and Lione; Maxon Motors; Proto Labs; Rohde & Schwarz Inc.; Solid Design Solutions; Symmetry Electronics; and Zeus Inc., among others.

Click here to register for MD&M Minneapolis Conference and take advantage of early bird discounts though August 26

Click here to register for the ESC Minneapolis Conference

Click here to request a media pass

Follow us on social: @AdvMfgExpos @ESC_Conf @MD&M_Events

About Advanced Manufacturing Expos & Conferences
UBM's Advanced Manufacturing portfolio is the leading B-to-B event producer, publisher, and digital media business for the world's $3 trillion advanced, technology-based manufacturing industry. Our print and electronic products deliver trusted information to the advanced manufacturing market and leverage our proprietary 1.3 million name database to connect suppliers with buyers and purchase influencers. We produce more than 50 events and conferences in a dozen countries, connecting manufacturing professionals from around the globe. The Advanced Manufacturing portfolio is organized by UBM Americas, a part of UBM plc (UBM.L), an Events First marketing and communication services business. For more information, visit

About UBM Americas
UBM Americas, a part of UBM plc, is the largest business-to-business events and trade show organizer in the U.S. Through a range of aligned interactive physical and digital environments, UBM Americas increases business effectiveness for both customers and audiences by cultivating meaningful experiences, knowledge and connections. UBM Americas has offices spanning North and South America, and serves a variety of specialist industries with dedicated events and marketing services covering everything from fashion, tech and life sciences to advanced manufacturing, cruise shipping, specialty chemicals, powersports and automotive, concrete, hospitality, cargo transportation and more. For more information, visit:

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