Rethink Robotics Inks 11 New Distribution Deals in Europe, North America to Expand Sawyer Availability and Support

Partners poised to deliver quality experience to Sawyer customers on a global scale

BOSTON - January 18, 2018 - Rethink Robotics today announced that it has signed deals with 11 new distributors throughout North America and Europe, building on its existing global network of quality channel partners. The new relationships expand Rethink's presence in North America and Europe to include the U.S., Canada, Mexico, U.K., Ireland, Germany, France, Spain, Italy, Sweden, Romania and Turkey.


The new channel partners will all carry Rethink's Sawyer™ robot, which is powered by Intera® 5.2. In November 2017, Rethink unveiled Intera 5.2 with Intera Insights, which was built on the groundbreaking Intera 5 platform to include real-time manufacturing data such as cycle time, part count, speed and force. Intera 5.2 came shortly after the ClickSmart™ family of gripper kits was announced, introducing a fully integrated robotic solution that is the fastest to deploy in the industry. These two releases were part of Rethink's ongoing effort to provide the industry's best customer experience, which is also a key factor when selecting members of the company's partner network.

"We're dedicated to providing an extraordinary experience to our customers at every step of the process, from discovery to deployment to ongoing support, and our channel partner network plays an important role in making that mission a reality," said Scott Eckert, president and CEO, Rethink Robotics. "As we expand into critical geographies in North America and Europe, we look for partners who will provide the best fit in terms of quality of service and staff who can augment the caliber of product we're bringing to customers around the world."

Rethink's new partners include:
• ALP Muhlendislik, Manisa, Turkey
• Aztec Electrical Supply, Concord, Ontario
• Bay Advanced Technologies, Newark, California
• Clayton Controls, Santa Ana, California
• Hanley Automation, Dublin, Ireland
• MQ Automation, Indianapolis, Indiana
• Northwest Automation Products, Portland, Oregon
• Robot At Work S.r.l., Rovato, Italy
• Rotalec, St-Laurent, Quebec
• RT Robotics AB, Hindås, Sweden
• Smart ID Dynamics, Bucharest, Romania

As more manufacturers seek smart, adaptable automation in industries such as plastics, packaging, metal fabrication, electronics and automotive supply chain, they are increasingly turning to Sawyer to address labor shortages and improve efficiencies. Rethink Robotics will continue to add strategic, select channel partners around the globe to meet increased demand.

For more information, please visit rethinkrobotics.com.

About Rethink Robotics
Rethink Robotics is transforming the way manufacturing gets done, with smart, collaborative robots able to automate the 90 percent of tasks that until now, have been beyond the reach of traditional automation. Its Baxter® and Sawyer robots, powered by the Intera software platform, adapt to real-world variability, can change applications quickly and perform tasks like people do. The result: manufacturers of all shapes, sizes and industries get the fast-to-deploy, easy-to-use and versatile automation solution they need to increase flexibility, lower cost and accelerate innovation.

Based in Boston, the Rethink product suite is available in Asia, Europe and North America. The company is funded by Bezos Expeditions, CRV, Highland Capital Partners, Sigma Partners, DFJ, GE Ventures and Goldman Sachs. For more information about Rethink Robotics, please visit www.rethinkrobotics.com and follows us on Twitter @RethinkRobotics.

Featured Product

Universal Robots Add a Sense of Touch in New e-Series Cobots with  Built-in Force/Torque Sensor and Re-Designed User Interface

Universal Robots Add a Sense of Touch in New e-Series Cobots with Built-in Force/Torque Sensor and Re-Designed User Interface

With the new e-Series cobot line, Universal Robots raises the bar for cobots, adding unique new features while significantly strengthening the four core principles defining collaborative robots: fast set-up, easy programming, flexible deployment, and safe operation. With a new built-in, tool-centric Force/Torque sensor the e-Series is ready to take on applications requiring force control right out of the box. A repeatability of 30 micron means the new cobots are suitable for very precise finishing, assembly and electronics tasks. A re-designed user interface decreases cognitive load and expedites program development, while a new externally accessible, 500Hz system bus enables more complex motion control algorithms or profiles.