Billions Are Being Invested in a Robot That Americans Don't Want

Keith Naughton for Bloomberg Technology:  Brian Lesko and Dan Sherman hate the idea of driverless cars, but for very different reasons.  Lesko, 46, a business-development executive in Atlanta, doesn’t trust a robot to keep him out of harm’s way. “It scares the bejeebers out of me,” he says.

Sherman, 21, a mechanical-engineering student at the University of Minnesota, Twin Cities, trusts the technology and sees these vehicles eventually taking over the road. But he dreads the change because his passion is working on cars to make them faster.

“It’s something I’ve loved to do my entire life and it’s kind of on its way out,” he says. “That’s the sad truth.”

The driverless revolution is racing forward, as inventors overcome technical challenges such as navigating at night and regulators craft new rules. Yet the rush to robot cars faces a big roadblock: People aren’t ready to give up the wheel. Recent surveys by J.D. Power, consulting company EY, the Texas A&M Transportation Institute, Canadian Automobile Association, researcher Kelley Blue Book and auto supplier Robert Bosch LLC all show that half to three-quarters of respondents don’t want anything to do with these models.  Cont'd...

Comments (0)

This post does not have any comments. Be the first to leave a comment below.


Post A Comment

You must be logged in before you can post a comment. Login now.

Featured Product

The maxon IDX Compact Drive with Integrated Positioning Controller

The maxon IDX Compact Drive with Integrated Positioning Controller

The compact brushless EC-i motor combined with an EPOS4 positioning controller delivers a highly dynamic, powerful drive package with field-oriented control (FOC), high efficiency, and maintenance-free components in a high-quality industrial housing. The maxon IDX drives are suitable for use across the entire speed range (from standstill to maximum speed) and have an extremely high overload capability. Together with a positioning controller, the integrated sensor (single turn) enables absolute positioning.