Universal Robots Helps Manufacturers Meet New-Year Goals During “National Cobot Awareness Month” in January

The collaborative robot pioneer and market front runner declares January to be “National Cobot Awareness Month,” prompting manufacturers to discover cobots as the solution to hiring woes and productivity goals—all with a jump-start on return of investment before year-end.

January is traditionally a month for new hope and new energy to meet life and business goals. But for manufacturers facing a new year with the lowest unemployment rate in more than five decades, it can be a tough time to expect workers to come back with enthusiasm from holiday celebrations to dull and menial tasks. That makes January an ideal time for National Cobot Awareness Month, says Stu Shepherd, regional sales director of Universal Robots (UR) Americas division. "It's been more than 10 years since Universal Robots sold the world's first commercially viable collaborative robot, but the cobot market is still largely untapped. By making January National Cobot Awareness Month, we want to send a signal to manufacturers that cobots are here to solve the monotonous tasks they simply can't staff. With an average payback period of only six to eight months due to increased productivity, quality, and consistency, they can make their investment back and then some before year end if they start now."


"When we first started looking into automation, I was surprised to find that we could afford a six-axis robot - and a collaborative one at that"

Cobots help manufacturers meet New Year's resolutions
Most of us start the New Year with resolutions to improve our health and well-being, to better manage our money, to be more productive and satisfied, to help others, and to broaden our horizons and learn something new. Cobots can help manufacturers and their valued employees accomplish those goals.

While cobots' built-in safety systems that allow them to work side-by-side with employees was the defining feature of collaborative robots, UR has expanded that definition to include user-friendliness, simple set-up, flexibility for easy re-deployment, and affordability. Today, UR cobots allow employees to move from repetitive, low-value tasks to higher-value activities that increase productivity and quality as well as work conditions.

"We've been the frontrunners of collaborative robotics since the term was adopted. While safety is imperative, that's simply the cost of entry into the cobot market now," says Shepherd. "We believe that being collaborative is just as much about being accessible, lowering the automation barrier by placing robots within reach of manufacturers who never thought they could deploy robots due to cost and complexity."

One such manufacturer was Toolcraft, a machine shop in Seattle, WA, that found itself at a crossroad when a large order prompted the company to add a third shift for 24/7 production. "Nobody wants to run on third shift around here. When you put an ad out, you're not getting very many responses," says Steve Wittenberg, director of operations at Toolcraft, who is in an area with three percent unemployment. Toolcraft started looking at different automation options, initially considering traditional industrial robots.

"If we looked at just the robot hardware alone, that appeared to be a more cost-effective solution," says Wittenberg. "But once we started factoring in the savings on not having to erect a safety cage - and the time saved on the ease of use, avoiding a lot of complex programming - Universal Robots ended up being the right solution."

Fast return on investment continues to be a significant advantage of collaborative robots, and an opportunity for manufacturers to get a jump on their financial resolutions as well. Universal Robots customers around the world typically see ROI within the first year, with many seeing much faster return in just a few weeks or months.

"When we first started looking into automation, I was surprised to find that we could afford a six-axis robot - and a collaborative one at that," says Joe McGillivray, CEO of Dynamic Group, an injection molding company in Minnesota that deployed UR cobots. "I assumed those systems cost hundreds of thousands of dollars, which was not the case. The return on investment on our first system was just under two months."

UR lowers automation barrier to entry with free training and extensive ecosystem
With more than 39,000 cobots sold worldwide and nearly 60% of global market share, UR is well-positioned to help manufacturers get started and succeed with cobots. Free online UR Academy training has helped more than 85,000 users from 130 countries (and counting) quickly learn how to implement, "teach," and redeploy collaborative robots for almost any task. And the UR+ ecosystem provides over 200 certified products and 400 approved commercial developers that provide guaranteed plug-and-play compatibility with UR cobots for fast and easy implementation.

Cobots are now the fastest-growing segment of industrial automation, with the yearly revenue for cobot arms expected to reach $11.8 billion by 2030, up from $1.9 billion in 2018 according to newly released analysis from ABI Research.

About Universal Robots
Universal Robots was co-founded in 2005 by the company's CTO, Esben Østergaard - the 2018 Engelberger Award Winner - who wanted to make robot technology accessible to all by developing small, user-friendly, reasonably priced, flexible industrial robots that are safe to work with. Since the first collaborative robot (cobot) was launched in 2008, the company has experienced considerable growth with the user-friendly cobot now sold worldwide. The company, which is a part of Teradyne Inc., is headquartered in Odense, Denmark, and has subsidiaries and regional offices in the United States, Germany, France, Spain, Italy, Czech Republic, Poland, Turkey, China, India, Singapore, Japan, South Korea, Taiwan and Mexico. In 2017, Universal Robots had a revenue of USD 170 million. For more information, please visit www.universal-robots.com

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