Think You Know Industrial Robots? Think Again

Jim Lawton for Forbes:  Peter Drucker said “Culture eats strategy for breakfast” and in my experience there’s no industry where that wisdom holds more true than manufacturing. I’m not a hardened cynic, just a pragmatist, having spent the majority of my career bringing technology that disrupts the status quo – from inventory optimization and managing risk in the supply base to collaborative robots. Manufacturers are among the most skeptical buyers and for good reason – what they do is hard, complex and things are done the way they are done because it’s been proven to work. There are times though when the opportunity to transform the business is so compelling that – as Drucker said – executives need to spend whatever time is necessary to tear down the cultural barriers that are getting in the way of the strategy that capitalizes on the moment.

In the category of robotics and industrial automation, now is one of those times. It’s been more than 50 years since Unimate went to work at a GM plant unloading heavy parts and welding them onto automobile frames. Manufacturing has changed a lot and today is on an evolutionary path toward the 4th industrial revolution. Unfortunately, while executives may be ready to move quickly toward the factories of the future for first mover advantage, many automation engineers remain entrenched in 20th century thinking about robots — when they were highly customized solutions, designed to perform one task over and over again, with a price tag to match.  Cont'd...

Comments (0)

This post does not have any comments. Be the first to leave a comment below.


Post A Comment

You must be logged in before you can post a comment. Login now.

Featured Product

ST Robotics Develops the Workspace Sentry for Collaborative Robotics

ST Robotics Develops the Workspace Sentry for Collaborative Robotics

The ST Robotics Workspace Sentry robot and area safety system are based on a small module that sends an infrared beam across the workspace. If the user puts his hand (or any other object) in the workspace, the robot stops using programmable emergency deceleration. Each module has three beams at different angles and the distance a beam reaches is adjustable. Two or more modules can be daisy chained to watch a wider area. "A robot that is tuned to stop on impact may not be safe. Robots where the trip torque can be set at low thresholds are too slow for any practical industrial application. The best system is where the work area has proximity detectors so the robot stops before impact and that is the approach ST Robotics has taken," states President and CEO of ST Robotics David Sands.