AI-Driven Warehouse and Retail Automation Leader GreyOrange Closes on $135M Growth Financing

Funding will further accelerate GreyOrange’s growth and industry-defining leadership in automation within the warehouse fulfillment and retail markets

GreyOrange Inc., a leader in AI-driven fulfillment automation, today announced the first close of its Series D funding, securing $135 million. Led by Anthelion Capital (formerly Cowen Sustainable Investments) this investment reinforces GreyOrange's innovative approach to transforming warehouse and retail store operations through a hardware-agnostic software platform and a dynamic range of certified robotic and sensing technologies. The company's growth and adoption rates with market leading Fortune 500 customers validates GreyOrange's capability to lead tech transformation in the global supply chain automation space.


 "Not only has GreyOrange automated the movement of goods within the warehouse, but the company has also built a network that optimizes how retailers move their goods across their entire supply chain," said Vusal Najafov, Co-Founder, Anthelion Capital. "Their capability to improve operational efficiency in various settings and their innovative approach in transforming inventory into a more productive asset in warehouses and retail spaces are key reasons for our excitement in leading this funding round."

GreyOrange's latest funding round also reflects a strong vote of confidence from existing investors such as Mithril, 3State Ventures, and Blume Ventures. Their continued support, coupled with significant capital from previous rounds, underscores their unwavering commitment to GreyOrange.

GreyOrange will deploy the growth capital to accelerate the company's technology leadership, continue its global expansion, and further support the adoption of GreyOrange's fulfillment orchestration platform in warehouses, distribution centers, and retail stores.

"As we scale our technology and enhance customer experiences and operational efficiency, we recognize that keeping the needs of our customers at the center of our product and solution roadmap has proven essential for our customers' success, as well as our own," said Akash Gupta, Co-Founder and CEO, GreyOrange. "This Series D funding amplifies our commitment to leadership within the AI and robotics orchestration space and affirms our thought leadership within this market." 

"GreyOrange's technical and commercial advances reinforce our shared mission to bring game changing automation and productivity to retail," said Ajay Royan, Founder and Managing General Partner of Mithril Capital. "GreyOrange's thoughtful implementation of their pioneering technology has earned the trust of the world's largest retailers and logistics partners. GreyOrange is leading a major shift in productivity, safety, and novel forms of convenience that will benefit hundreds of millions of consumers."

The overall growth seen in the warehouse automation sector will continue to be a strong tailwind for GreyOrange. According to the 2023 Gartner Hype Cycleâ„¢ for Supply Chain Execution Technologies report, "by 2027, over 75% of companies will have adopted some form of cyber-physical automation within their warehouse operations."

The Gartner report also details that, "As companies expand their use of robotics, most will eventually have heterogeneous fleets of robots from different vendors performing various tasks, which will require standardized software that can easily integrate to a variety of agents and robot platforms. These solutions will assign work to the right robots based on the characteristics of immediate and prioritized tasks and communicate with other types of automation (agents) like door or elevator controls."

  For more information, visit www.greyorange.com. 

Featured Product

Model TR1 Tru-Trac

Model TR1 Tru-Trac

The Model TR1 Tru-Trac® linear measurement solution is a versatile option for tracking velocity, position, or distance over a wide variety of surfaces. An integrated encoder, measuring wheel, and spring-loaded torsion arm in one, compact unit, the Model TR1 is easy to install. The spring-loaded torsion arm offers adjustable torsion load, allowing the Model TR1 to be mounted in almost any orientation - even upside-down. The threaded shaft on the pivot axis is field reversible, providing mounting access from either side. With operating speeds up to 3000 feet per minute, a wide variety of configuration options - including multiple wheel material options - and a housing made from a durable, conductive composite material that minimizes static buildup, the Model TR1 Tru-Trac® is the ideal solution for countless applications.