Starting a Robotics Company? Sell a Service, Not a Robot

Tekla S. Perry for IEEE Spectrum:  If you want to start a robot company, plan to kick off by selling a service performed by robots, not the robots themselves.

That was the message of robot startup founders and investors speaking at HAX demo day this week. HAX is a five-year-old hardware accelerator based in Shenzhen, China, and San Francisco.

“I’m a big fan of going out and doing a service with a robot, competing with other businesses that provide that service, rather than trying to sell a $100,000 robot,” said Nathan Harding, co-founder of Ekso Bionics and now co-founder and CEO of Wink Robotics, a still-mostly-stealthy company intending to bring robotics technology into the beauty salon industry.

“So,” Harding continued, “if you design a bricklaying robot, go out and bid on projects that involve laying bricks…. Run like hell to be the best bricklaying company in the world, then eventually traditional companies will want to buy your robot or your company.”  Full Article:

Comments (0)

This post does not have any comments. Be the first to leave a comment below.


Post A Comment

You must be logged in before you can post a comment. Login now.

Featured Product

OCTOPUZ Offline Robot Programming Software

OCTOPUZ Offline Robot Programming Software

OCTOPUZ makes complex robot programming simple through cutting-edge Offline Robot Programming Software (OLRP) that enables detailed robot operations, complete with machinery and manufacturing components, to be first simulated on a computer, then output for the real world. Within this virtual cell, OCTOPUZ uses built-in machine logic to identify the optimal toolpath trajectory and program the required code for a multitude of industrial tasks. The code is then output for the specific robot brand, for use in the real world.