Starting a Robotics Company? Sell a Service, Not a Robot

Tekla S. Perry for IEEE Spectrum:  If you want to start a robot company, plan to kick off by selling a service performed by robots, not the robots themselves.

That was the message of robot startup founders and investors speaking at HAX demo day this week. HAX is a five-year-old hardware accelerator based in Shenzhen, China, and San Francisco.

“I’m a big fan of going out and doing a service with a robot, competing with other businesses that provide that service, rather than trying to sell a $100,000 robot,” said Nathan Harding, co-founder of Ekso Bionics and now co-founder and CEO of Wink Robotics, a still-mostly-stealthy company intending to bring robotics technology into the beauty salon industry.

“So,” Harding continued, “if you design a bricklaying robot, go out and bid on projects that involve laying bricks…. Run like hell to be the best bricklaying company in the world, then eventually traditional companies will want to buy your robot or your company.”  Full Article:

Comments (0)

This post does not have any comments. Be the first to leave a comment below.


Post A Comment

You must be logged in before you can post a comment. Login now.

Featured Product

maxon motor’s - Exoskeleton Joint Actuator

maxon motor's - Exoskeleton Joint Actuator

A brushless DC motor solution for use in hip and knee exoskeletons. This complete joint actuation unit consists of motor, gearhead, encoder and position controller. Fitting absolute encoder directly at the joint rotation provides designers increased positioning accuracy. The unit will deliver 54Nm of continuous torque and 120Nm on a 20% duty cycle. The system can be operated on supplies between 10 and 50V DC and the actuation speed is up to 22rpm.