IAM Robotics Announces Major Rebrand and Name Change to Onward Robotics™ to Reflect Business Evolution and Market Momentum

Exciting Rebrand Marks the Mobile Robotics Leader's Next Chapter, Reinforces Its Mission to Revolutionize Order Fulfillment and Move Clients Forward

IAM Robotics, the pioneering mobile robotics and software company, today announced that it has changed its corporate name to Onward Robotics™️ and unveiled a new logo, visual identity, and website. The rebrand marks an exciting next chapter in the company's evolution, supports its recent growth, and reflects its renewed mission to revolutionize order fulfillment processes, increase operational productivity, and move the global supply chain forward.


The rebrand to Onward Robotics marks an exciting next chapter in the company's evolution and supports its recent growth.

Onward Robotics has experienced high market demand since emerging from stealth mode with the launch of its new Pyxis™ technology platform and Lumabot™ person-to-goods autonomous mobile robots. The company's Meet Me™ solution coordinates humans and robots as a cohesive system, enabling warehousing, logistics, and manufacturing operations to increase productivity, mitigate operational risk, and scale without adding headcount. The rebrand builds on strong momentum and demand for the company's innovative automation technology, which is being piloted in live production environments this year.

"This transition has been an exciting and transformational process for us," said CEO Lance VandenBrook. "Onward Robotics better reflects the organization's strong forward trajectory, our bold and purposeful team, and most importantly, our commitment to moving our clients and the global supply chain forward."

The launch follows a year-long initiative to create a new brand identity that embodies the company's renewed sense of purpose, energy, and enthusiasm, while capturing its unique culture and acknowledging its decades of experience in mobile robotics.

"I'm inspired every day by the bold and gritty Onward Robotics team," VandenBrook said. "I'm incredibly proud of the momentum we've built, the way we're solving hard problems with innovative technology, and how we're moving onward and upward-together."

The company's new brand and innovative robotic technology will be debuted and demonstrated live at MODEX 2024 in booth #C6685 from March 11, 2024 to March 14, 2024 in Atlanta, Georgia.

For more information about Onward Robotics and to view the new branding, please visit onwardrobotics.com.

About Onward Robotics

Onward Robotics delivers innovative automation technology that coordinates humans and robots as a cohesive system to revolutionize fulfillment. Our Meet Me™ solution combines proprietary software with person-to-goods mobile robots to increase efficiency in warehousing, distribution, and e-commerce operations. Onward Robotics provides the boost in productivity, flexibility, and speed that companies need to remain competitive and grow. Learn more at onwardrobotics.com.

Featured Product

Bota Systems - The SensONE 6-axis force torque sensor for robots

Bota Systems - The SensONE 6-axis force torque sensor for robots

Our Bota Systems force torque sensors, like the SensONE, are designed for collaborative and industrial robots. It enables human machine interaction, provides force, vision and inertia data and offers "plug and work" foll all platforms. The compact design is dustproof and water-resistant. The ISO 9409-1-50-4-M6 mounting flange makes integrating the SensONE sensor with robots extremely easy. No adapter is needed, only fasteners! The SensONE sensor is a one of its kind product and the best solution for force feedback applications and collaborative robots at its price. The SensONE is available in two communication options and includes software integration with TwinCAT, ROS, LabVIEW and MATLAB®.